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Improving your understanding of your core customers is fundamental to selling more beer. Accurate buyer personas, or drinker profiles will help you come up with new beers, improve your marketing strategies, get customers back in your taproom, and most importantly boost your sales.
Drinker Profiles, also called buyer personas, are semi-fictional archetypes that represents the key traits of a segment of your customers, based on the data you collect from customer research, which we outline below.
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