Brewery Website Design Checklist

The best brewery websites are those that are effortless to navigate, well designed, and help sell more beer & merchandise. This checklist was designed to help you cross the website essentials off so you can focus on what matters most, your beer.
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Brewery Website Design

Breweries are built on delicious beer, not well-designed websites. That said, websites can help breweries sell more delicious beer by making sites easier to navigate, beers more appealing and accessible, and allowing opportunities for customers to connect. This checklist was designed to help you cross the website essentials off so you can focus on what matters most, your beer.

Brewery Website Design Templates

If you're just getting started with your brewery website and are lacking a tech-savvy team member or have a tight budget. There are several options for templates which make it easier to get your site up and running. The best templates I've seen are over at Colorlib they only work with Wordpress website builder and cost about $20. This checklist can be used to enrich templated brewery websites.

Age Verification

A common problem is that brewery website age verification takes too long to fill out. While there is no data available on the effect of age verification on intent to visit a brewery or make an online purchase, we do have data on website load times which is a very similar concept. The chart below shows the longer people have to wait to view what they came to view, the less they will convert (buy something). The same logic applies to age verification. The ideal time to fill out an age verification form is 1 second or less and should never be above 4 seconds.

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